NeuroOn
Year: 2014
Client: Inteliclinic
Role: Mask design, sketches, ergonomics, 3D visualisation, technology, final prototype.
I designed innovative smart sleeping mask with integrated electrodes for recognising user brainwaves. Inteliclinic raised 430 000$ during Kickstarter campaign in United States to fund its production.
Initially mask was supposed to enable users to introduce polyphasic sleep in their life (which means basically one can sleep less and still be healthy and productive). Later the idea slightly moved into “light therapy”. Mask met with enourmous interest and was successful start-up product. I was hired for the initial stage (Kickstarter campaign) and I consider this stage as a huge success both for Inteliclinic and for myself.
Process
Competition landscape
At the time of designing NeuroOn, majority sleeping masks on the market resemble traditional fabric sleeping mask. Only one competitor was offering a mask with added electronics. Design was rather traditional and unappealing.
Design Process
- I didn’t want to refer to the traditional sleeping mask shape. I took inspiration from ski goggles - cool, hi-tech, shiny. I 3D scanned real goggles to have reference for the 3D modelling.
- I sketched multiple versions, exploring various approaches.
- There was no time for the proper ergonomics research. To speed up the process I came up with the smart idea: I collected around 50 digital 3D models of men’s and woman’s heads to summarise average dimensions.
Prototype creation
After the design was finished:
- I 3D printed parts of the mask.
- It was a base to create a form and polurethane and silicone castings. Plastic plate that separated PCB electronics plate from the user’s eyes was 3D printed as well and used in the prototype.
- The cover was sewn by a seamstress based on my specification.
- There were several versions created: different cover designs, belt holes in the foam or in the material cover, electrodes on the forehead area sewn or glued etc.
Kickstarter funding campaign
The campaign was a huge success, it exceeded all expectations. What was presented was not the final product but Inteliclinic’s idea (sleep less) and my design which backers loved and believed it was something worth investment.
Media coverage
NeuroOn was featured on major technology portals: Wired, Techcrunch, TheNextWeb and others. In Poland it was one of the biggest start-up successes, even Polish president congratulated Inteliclinic’s team.